Chapter 3
Karve Road, Poona, 1952

Men and machines

" For growth, one must continuously innovate. One must constantly observe customer requirements, changing habits, and market trends. One must remain always at the forefront of discovery, understanding emerging technologies and always looking for lucrative ways in which to put them to use. I had learnt these principles through my observation and experience, and they have always remained at the core of my working methods"

The refugees from Sindh and Pakistan were looking for new homes and new means of livelihood. Partition had taken them away from the home of their ancestors forever. The young Chhabria brothers eagerly sought opportunities in trading. This chapter deals with their struggle to establish themselves in the electrical accessories business. Read how the Indian army played a role in their entry to the world of manufacturing.